Amsterdam, November 2nd to 4th, 2011. Organizers of the International Floriculture Trade Fair IFTF will put special emphasis on (foreign) exhibiting growers of flowers & plants in this year’s trade exhibition. IFTF must be a true growers expo in the first place. An event where the grower is not only visitor but exhibitor as well. Following the example of other flower trade fairs HPP has been organizing abroad in the past 25 years, such as the ones in Ecuador, Kenya, Ethiopia and Russia, also IFTF should reserve a prime role for the exhibiting grower.